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SEO Specialist – Job Role and Description

Location: Thane

Experience: 2 Years

Type: Full Time

Job Description

We are looking for a highly skilled SEO specialist with exceptional communication skills (verbal and written), outstanding technical skills (on-page SEO), content building/social media skills (engagement) and link building skills (off-page SEO) – to work with us to improve organic search visibility of our web properties/portals. We’re seeking a results oriented professional Internet marketer who can manage advanced SEO initiatives and campaigns. The successful candidate will support the overall goal of increasing site traffic and revenue through strategic research, outreach, content creation, link building and execution of these campaigns while assuring each maintains a positive ROI and adherence to quality guidelines by search engines. The candidate is required to possess outstanding command on the English language (vocabulary, reading, writing & speaking) – since s/he will need to initiate communications with our link partners in the UK & USA. This individual will also be responsible for supporting analytics and reporting efforts on a regular basis. This candidate will work independently for the most part; but s/he would be occasionally required to work closely with other teams to identify and improve the technical factors of our site(s) or support cross-functional marketing campaigns.


Perform detailed analysis on various 3rd party sites for link prospecting and identifying content marketing/link building opportunities – using competitive intelligence tools.
Analyze select web portals using 3rd party plugins and competitive intelligence tools to identify technical SEO factors or potential link building opportunities.
Identify ways to enable outreach and initiate communication with prospective site owners for link building opportunities – using email, phone calls, social media & other avenues.
Work independently on all aspects of SEO, including keyword research, content strategy, outreach and link building – to enhance organic search visibility for our web properties, blogs and mobile sites.
Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits for core keyword groups, and pro-actively seeking out and negotiating relevant link placements on external websites to increase organic rankings.
Work with the SEO team in developing SEO best practices and strategy for web search, social media, viral marketing, images and video for our various sites and blogs.
Work with internal web/content development team to improve content, internal linking and site quality.
Work on off-page SEO to attract external links and citations through a variety of marketing efforts.
Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions communicate with technical teams to resolve issues.
Monitor, track and report on SEO performance and trends.
Research and stay up-to-date on new developments, trends and technologies within the SEO space.

Requirements and Primary Skills

Minimum of two (2) years experience with advanced level off-page & on-page SEO.
Minimum of one (1) year experience with high-quality/advanced link building SEO outreach.
Outstanding communication skills (verbal & written) with a reasonable English vocabulary usage.
Demonstrated ability to utilize English language for persuasive & engaging communications with no grammatical errors.
Bachelor’s degree preferred in computers, business, marketing, communications or related field of study.
Prior experience using SEO analysis/research tools like AHREFS, Magestic, SEOmoz, or similar tools.
Experience with off-page SEO implementation by link building outreach, including social media marketing, public relations and viral marketing campaigns.
Proven ability to manage on-page optimizations (metadata/site structure, keyword usage, internal linking, unique content, etc.)
Web analytics experience with knowledge of analytical tools such as Google Analytics & Google Webmaster Tools.
Self-motivated, detail oriented, ability to prioritize, multi-task and manage multiple initiatives simultaneously.
Excellent written and verbal communication skills.
Basic knowledge of HTML, CSS, JavaScript and PHP.
Ability to work independently and as part of a team.

Preferred Skills

Prior experience getting page 1 rankings on Google, Yahoo and Bing.
Prior experience in managing link cleansing (bad links removal) campaigns.
Experience with website redesign and managing XML sitemap changes and redirects to maintain or improve ranking.

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