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SEO Team Leader – Job Role and Description

Location: Thane

Experience: 7 Years

Type: Full Time

Job Description

We’re seeking an experienced (7+ years) & a highly skilled SEO team leader with exceptional communication skills (verbal and written), outstanding technical skills (on-page SEO), content building/social media skills (engagement) and link building skills (off-page SEO) – to work with us to improve organic search visibility of our web properties/portals. The ideal candidate will be goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that will require interaction with multiple functions internally and externally (international – US/UK). The successful candidate will support the overall goal of increasing site traffic and revenue through strategic research, outreach, content creation, link building and execution of these campaigns while assuring each maintains a positive ROI and adherence to quality guidelines by search engines.

This candidate must be a passionate individual who understands that search goes beyond keywords, rankings and links — and represents a discipline steeped in user-centered design and content strategy. The candidate is required to possess outstanding command on the English language (vocabulary, reading, writing & speaking) – since s/he will need to initiate communications with our link partners in the UK/USA and also assume responsibility of enhancing the communication processes of his/her team of SEO Specialists. This individual will also be responsible for performing analytics and reporting efforts on a regular basis. This candidate will report to the Operations Manager in the interim (and eventually a digital marketing manager); and have 2-3 SEO Specialists as direct reports under him/her.


Design, execute & manage SEO processes, content strategies & link building outreach campaigns.
Develop relationships with key influencers on Social Media & potential link partners.
Develop & maintain enterprise-level SEO guidelines & training.
Establish requirements, processes, tasks & resources associated with the delivery of SEO/link building strategy.
Develop & present SEO best practices and strategy for web search, social media, viral marketing, images and video for our various sites and blogs.
Help to establish and institute an enterprise/brand-level SEO measurement framework.
Identify ways to enable/optimize outreach and initiate communication with prospective site owners for link building opportunities – using cold email, cold phone calls, social media & other avenues.
Communicate with management, teammates & affiliate managers on expectations, project timelines, development and goals/results.
Manage a team of 3-5 SEO Specialists and be accountable for the weekly delivery of their established goals.
Model the way for our SEO Specialists by demonstrating how to implement an established SEO strategy by “rolling up the sleeve” and actually executing it.
Perform detailed analysis on various 3rd party sites for link prospecting and identifying content marketing/link building opportunities – using competitive intelligence tools.
Analyze web sites to identify technical SEO factors and develop plans for similar implementations on our web properties.
Work independently on all aspects of SEO, including keyword research, content strategy, social media, outreach and link building – to enhance organic search visibility for our web properties.
Manage on-page and off-page SEO efforts by optimizing content, overseeing reporting, conducting regular SEO audits, and pro-actively seeking out relevant link placements on external websites to increase organic rankings.
Work with internal web/content development team to improve content, internal linking and site quality.
Monitor Google Webmaster Tools to identify site issues, such as crawl errors and html suggestions. communicate with technical teams to resolve issues.
Monitor, track and report on SEO performance and trends.
Research and stay up-to-date on new developments, trends and technologies within the SEO space.

Requirements and Primary Skills

Bachelor’s degree preferred in computers, business, marketing, communications or related field of study.
Minimum of seven (7) years of total professional/corporate experience with SEO/link building related area of work + at least three (3) years of experience as a SEO team leader.
Outstanding communication skills (verbal & written) with a rich English vocabulary usage.
Demonstrated ability to utilize English language for persuasive & engaging communication with no grammatical errors.
A creative and strategic problem-solver; who is crazy about detail and have the ability to operate effectively in a deadline-driven environment.
A sophisticated understanding of organic search and content marketing.
Team building, mentoring and people management skills.
The capacity to clearly articulate thinking and adapt presentations for a range of audiences.
A deep familiarity with Google (and Bing’s) search services and analytical platforms.
Prior experience using SEO analysis/research tools like AHREFs, Magestic, SEOmoz, or similar tools.
Sound understanding of search engine algorithms and updates such as Panda, Penguin and Hummingbird core search technology – for regular sites, mobile sites and apps.
Web analytics experience with knowledge of analytical tools such as Google Analytics & Google Webmaster Tools.
Self-motivated, detail oriented, ability to prioritize, multi-task and manage multiple initiatives simultaneously.
Basic knowledge/understanding of HTML, CSS, JavaScript & technical recommendations.
Ability to work independently and as part of a team.

Preferred Skills

Prior experience designing & executing a link-building strategy for a UK or US based enterprise client.
Prior experience getting page 1 rankings on Google, Yahoo and Bing.
Prior experience in managing link cleansing (bad links removal) campaigns.
Prior experience or a successful track record of leveraging personal network to make connections with key influencers via social media, email or phone.

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